Meet Elasticizer, the world’s first pre-shampoo conditioning treatment
What do Audrey Hepburn, Cate Blanchett, Kate Winslet and Georgia May Jagger have in common? Aside from being beauty icons, they’re devoted fans of the Elasticizer, the OG hair mask from Philip Kingsley.
The mask was created while Audrey was filming Breakfast at Tiffany’s as she began to notice her hair was turning brittle and dry. So, Philip Kingsley and Audrey worked together to improve her damaged hair, which was from a direct result of relentless on-set styling. And voila, the Elasticizer was born! A hair mask that restored shine, bounce and elasticity and as an added bonus, worked as an intensive anti-frizz treatment. Essentially, this pre-shampoo conditioning treatment was the key to having camera ready hair.
So naturally, if Audrey was into it, it's no surprise that this mask – years on, has become one of Philip Kingsley’s award winning best sellers, with one Elasticizer being sold every minute around the world!
Who is Philip Kingsley’s Elasticizer mask designed for?
Whether you have hair health issues or just want better looking and feeling hair, Philip Kingsley’s Elasticizer will transform your locks. The mask suits all hair types and textures, from thin to thick and tightly coiled. It is also safe to use on coloured and bleached hair, in fact, it is encouraged.
Essentially, if you feel as if your hair is dry, damaged, frizzy or needing some extra loving, we highly recommend adding the Elasticzer into your haircare routine. You will not regret it, and your hair will be thanking you.
So what exactly does the Elasticizer do?
This miracle worker will help to increase hair elasticity which means your locks will be at optimal length. Plus, the mask adds extreme softness and shine to the hair, as well as bounce, so you can say hello to hair health goals. And the best part? The Elasticizer works in just under 3 minutes, leaving your locks stronger, healthier, and more nourished.
In fact, Vanessa at Oz Hair & Beauty swears by the Elasticizer. Here is what she has to say about it:
"I love the Elasticizer’s luxe and cream consistency. It almost feels like a really rich, boujee moisturiser for my hair. After just one application, my hair felt healthier and I noticed that my ends appeared to look significantly more nourished and hydrated, as well as the texture of my hair felt drastically smoother. Obssessed.”
Check out the Elasticizer and the rest of the Philip Kingsley range at Oz Hair and Beauty.
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