Joico Color Balance Purple Shampoo 300ml is a unique color-correcting formula that preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy.

This shampoo is perfect for blondes (especially platinum) and gray/silver hair. Its powerful ingredients provide a shield against damage and strengthen hair's natural defenses. Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.

• Preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay.
• Safeguards hair's vibrancy.
• Provides a shield against damage.
• Strengthens hair's natural defenses.
• Multi-Spectrum Defense Complex protects color from fading and losing vibrancy.
• Exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

This shampoo is perfect for those who want to preserve their cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy.

How to use Joico Color Balance Purple Shampoo 300ml:

1. Wet hair thoroughly.
2. Apply a small amount of shampoo to your palm and lather it up.
3. Massage the shampoo into your hair and scalp, focusing on areas with brassy or yellow tones.
4. Leave the shampoo on for 3-5 minutes to allow it to penetrate the hair shaft and neutralize unwanted tones.
5. Rinse your hair thoroughly with warm water.
6. Follow up with a conditioner to keep your hair soft and hydrated.
7. Use the shampoo once or twice a week, or as needed, to maintain your desired hair color.